How to calculate the avg. number of Add to Carts needed for a sale?

Calculate the avg. number of Add to Carts needed for a sale to optimize revenue from the PickyStory app. Follow the formula below to calculate the avg. number of Add to Carts needed for a sale in the PickyStory app:


Divide the total number of Add to Carts (from PickyStory only) by the total number of Purchases (from PickyStory only).

How to calculate the avg. number of Add to Carts needed for a sale in the PickyStory app

General formula

Example

Assumptions

  • Total number of Add to Carts - 4352
  • Total number of Purchases - 537